Digital signage brings new life to any commercial environment. With many consumers accustomed to accessing information on screens of all sizes, it makes sense to add the digital dimension to your space. The impact of static signs is becoming less significant, but digital signage, on the other hand, is designed to catch the attention of consumers and deliver messages that are custom designed to improve their experience and boost your revenues.
However, to unlock the true potential of digital signage, you need someone to help you understand how digital signage works, the options that are available, and how you can create an integrated system to accomplish your goals. Promotion Technology Group (PTG) has the experience and knowledge in the cutting edge field of digital signage to bring digital to life for your business.
Don’t underestimate the impact that digital signage can have on your business. Retail digital signage is the intersection of the physical and digital worlds, making your brick-and-mortar location an extension of the digital environment that people are accustomed to. There’s no reason your retail space can't improve upon that digital world by adding the convenience and tactile experience of a physical store.
There are endless possibilities of what digital signage can do for your space. A digital signage provider can help you explore the ways to use digital to inform, entertain, educate, and communicate with customers in your store. Signage can inform consumers of new releases, sales, and product information. It can also entertain through videos and interactive games.
These days, savvy shoppers are doing product research more than ever, and sometimes even while in the store. Digital signage can have an educational component that offers the knowledge needed to make an informed buying decision without looking elsewhere. Communicate important messages to customers in your store in ways that are sure to grab their attention.
You can radically improve the retail experience by addressing the questions and concerns of shoppers before they even ask with signage tailored to customer needs. Digital signage allows for maximum flexibility as content can be changed on one or all screens in an instant, which improves audience engagement as they may linger longer and spend more time in your store. With interactive signage, there are more possibilities to build brand identity by exposing customers to precise messaging throughout the store. Collect customer data, free up staff for other work, and give customers access to additional inventory not available in the aisles.
At PTG, we can do more than just help you plan for change and dream of growth. When you’re ready, we’ll help you with every aspect of your digital signage plan, from purchasing the right equipment to expert commercial AV installation. Your installation will not only look fantastic – it will function in a way that meets your specific needs.
Because there are so many possibilities with digital signage, you need a partner who’ll help you from the first step to the last. The initial design is critical as you decide on your goals for the system, which considers the integration of all signage components to ensure that everything works together seamlessly to support your overall customer experience.
One of the first things to consider when designing a digital experience is the difference between traditional digital signage and interactive digital signage. Both types can be included in a system, but they typically function in different roles. A digital signage display can show graphics, video, and nearly any other content on anything from small form factor screens to giant video walls. Interactive digital signage, on the other hand, takes things to another level, allowing customers to interact with content that can include product research, locating inventory, viewing more product options, and even opportunities to virtually "try-on" products. Interactive digital signage takes the pressure off sales associates and allow customers to place orders or check out via kiosks.